You Aren’t In This Alone…

These are uncertain waters we are treading.

No one can possibly know what the outcome will be for New Zealand and the business landscape at this time.

After all, none of us have experienced a nationwide lockdown before.

There will be a lot of questions floating around…

Where will my business be after lockdown? What if the lockdown stretches on? Will I still be operating in 6 months time?

These are scary questions to ask. And, you may not have the answers to them right now.

But, what you do have is support. You do not have to go this alone…

 

We Are All In This Together

Yes, it is true that you can’t really leave your house right now.

We are in “isolation”.

Let’s be honest… isolation is a horrible word! It makes it seem as if we are alone in this battle. Locked up in our “bubbles”, distanced from the world and everyone that we know.

But, in essence, it couldn’t be further from the truth.

The lockdown has spawned some amazing things. People are making a point of connecting with each other. We are having conscious conversations and checking up on the people that matter the most to us.

Personally, I can’t remember that last time I spoke with my Mum on such a regular basis!

This lockdown is an excuse to connect and support each other through this journey. It is going to look different for each and every one of us. So, connection is the thing that pulls it all together and helps you navigate through.

 

Don’t Forget To Ask For Help

You know that feeling when you are able to help someone? Not just help your partner find their keys, or tying your little one’s shoelaces… but, really helping someone.

Getting to the root of their problem and giving them a really workable solution. It feels pretty amazing, doesn’t it?

You really feel like you have made an impact on their life and made their day a little bit easier.

So, why not give that opportunity to everyone else?

If you are struggling with anything, reach out and ask for help if you need it. Not only will you potentially get a solution to your issue, but you will make someone else’s day when you give them the opportunity to help you.

Plus, it gives you the chance to connect with someone in a real way. In these times, we should be connecting more than ever before for the sake of our own health and the health of our businesses.

One of the vital groups you should be connecting with is your experts. And you should be connecting with them as early as possible. Even though the current situation is a little weird, we all still need to follow the correct procedures and legalities. So, reach out to your HR people, your accountant, bookkeeper, legal counsel, marketing manager, VA, or anyone else that provides you with the solid advice you need.

 

To Pivot Or Not To Pivot?

There is a lot of advice around about pivoting your business to be useful in the current climate. To offer an online course or to take your offerings into the eCommerce space.

But, what can you do if you are unable to pivot?

There will be a large number of businesses out there that can’t take their businesses online. And this can be a concerning thought.

With rent and staff to pay, you might be wondering about the future of your business. Especially if the lockdown were to extend beyond the initial 4 week timeframe we have been given.

In this situation, it is OK to not be OK.

Times are tough and some businesses will not make it through this period. So, don’t bury your head in the sand and hope for the best. Take active steps to get the advice you need. It may even be that the best course of action for your business is to put it into hibernation for now.

If you are unsure where to turn, then touch base with the Collectively team. We have a vast network of experts that we can refer you to. They will be able to help you decide the best course of action for your individual situation.

 

Keeping Your Head In The Right Place

It can be incredibly difficult to watch someone else’s business take off as a result of the current situation when you feel like yours is floundering.

It can also be hard to find the motivation to continue when the world is such a different place. You might be having to work from a different environment. There are possibly more people in your space than you are used to… and then there are the kids to contend with.

It is enough to mess with anyone’s mindset. 

But, if we know anything about business, falling into a black hole is not going to be productive for anyone. If you feel yourself teetering towards this, then reach out.

We are currently offering our free Collectively Business Clinics and have a panel of expert mentors who can help you organise your thoughts and take some steps forward.

 

What Will We See In The Coming Months?

As we have already mentioned, some businesses will probably not survive this period. And the ones that do, may look completely different.

Business owners will need to be stronger in their thought process during these times. We will all need to take conscious and consistent action to come out the other side. Especially as this period of limbo is likely to extend beyond 4 weeks.

We will also see a surge in online deliveries as businesses shift to web channels for sales. Even if you do not sell directly from your website, now could be a great time to make sure yours is up to scratch in terms of content and functionality.

 

The Next Steps

We are in a turbulent moment in time. The business community is currently in a mass grieving period – we are letting go of what was before and are caught in a maelstrom, unsure where we might land.

We don’t have to put a brave face on and pretend that everything is going to be alright. Talk it out with the people that are in your network of support – your mental health will thank you for it.

  

The pearls of wisdom in this article came straight from the mouths of our Collectively Mentors. We met (via Zoom of course!) on the morning of March 31st to chat about what we can do to help you all in these unprecedented times.

 

Here’s our team of Collectively Mentors, who you can gain access to inside Venture Club Membership

We know that one person cannot have every answer to the struggles we are all facing, but Collectively we can get through it together.

Please, don’t hesitate to reach out and do us the honour of letting us help you!

If you’re not already part of it, join our free business community on Facebook, we’d love to support you. 

 

How To Write A Scroll Stopping Intro Post In A Facebook Group

Hi, my name is Mary. This is the link to my business… could you buy stuff from me now? OK, byeeeee…

Three guesses why you won’t be buying from Mary’s business any time soon. Oh, and the first two guesses don’t count.

Let’s face it, we all know why no one will be buying from Mary’s business if that is the kind of introduction she is posting online.

Mary did not follow the first rule of online interaction. She didn’t try and connect with her audience. Deep down, she knows that there are real people behind each of those profiles. She also knows that she hates aggressive salespeople ramming products down her throat.

So why was Mary so quick to do this to everyone else?

Because Mary did not read this awesome article on how to write a great introduction post in a Facebook group. Don’t be like Mary. 

We have you covered. This is how you can create a scroll-stopping, attention grabbing, endearing intro post…

 

Why Introduce Yourself?

We don’t need to beat around the bush, you join most Facebook groups to gain attention, be remembered as an expert and ultimately to get leads.

But you won’t be able to do any of that unless you introduce yourself. 

For example, you might have been lurking around in the free Collectively NZ Business Community for a while. But after deciding it is time to take your business to the next level, you decided to invest in a Venture Club Membership, giving you access to the Venture Club exclusive community here at Collectively.

The Venture Club community is one of the incredible benefits of membership with us. You will be amongst like-minded New Zealand business owners who are sharing their knowledge and expertise and are supporting all members to run amazing businesses. 

If you joined this group without posting an intro, then you wouldn’t get the most out of an incredible networking opportunity. People in the group wouldn’t know who you are or what you do. That means, they couldn’t refer you when others are asking about businesses in your industry, nor could they form strategic partnerships with you that could propel you both forward. 

 

How To Write An Effective Intro Post

So how do you write this all important intro post?

Firstly, you want to attract attention. You want people to stop their scroll and listen to exactly what you have to say. Now, that in itself can be a little nerve-wracking if you are the introverted type. But it is something that you need to do to get you and your business noticed. 

You want to create an energy that shows you are an expert in your field, but that you are still a real and approachable person. 

 

What To Include

These are the components that make a compelling intro:

1: A Greeting – Every introduction needs a greeting. And you can use this greeting as part of your impact. Show your personality by saying more than just Hi. You could use anything (as long as it isn’t offensive) like Hiya, What’s Up, Yo (if you are 90s inclined), Hey, Hi Lovelies… whatever takes your fancy!

2: Your Name and Business – This is a key part, people can’t contact you or your business if they don’t know who you are. Even if your profession is considered a ‘boring’ one, make your description interesting and memorable. It should say who you are, what you do, who you help and what the benefits are for your ideal client. You can also include some fun facts about yourself if the vibe of the group is receptive to this.

3: Where They Can Find You – This should not be the main focus on your introduction, but you should let people know where to find you if they want to connect further. So you should include a link to your website (if the group allows you to post it).

4: Offer To Help – Remember that many people in the group will be meeting you for the first time. They might not know how you can help unless you tell them. So, include an offer of help that centres around your specialisation, e.g. Feel free to contact me with any questions about online networking. 

5: End With Thanks – Don’t forget to sign off with thanks and excitement. Tell everyone you are excited to get to know them better. You can also mention why you joined the group and what you hope to get out of it. 

6: Add A Photo – Yes you have your profile pic, but that can be teeny tiny, especially if people are browsing on their phone. Adding a photo to your post allows people to connect with you immediately. It doesn’t have to be a professional headshot, it can be a candid fun snap that shows your personality. 

 

So that is how it is done. That is how you avoid being like Mary and introduce yourself in a meaningful, memorable way. Next time you are introducing yourself in a Facebook group, follow these pointers to start making the right connections from the start.

 

And… if you are looking for a great supportive space for New Zealanders in business, then consider joining as a Venture Club Member. Not only is it a wonderfully supportive community, but it is full of incredible mentors who can help with your queries, great businesses to connect and collaborate with, useful resources to grow your business, and learn vital business skills. 

Find out more here

Oh, and apologies if your name is Mary. Any likeness is purely coincidental!

If you’re not already part of it, join our free business community on Facebook, we’d love to have you in the community.  And don’t forget your #intro post.

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